Chief Digital Officer - New C-Suite Addition

This article is from AdAge.com and I read it a couple of days ago.


Michael Learmoth writes - "It's a good time to be a "chief digital officer," or at least play one inside a media organization. After a brief heyday mid-decade, the concept of the CDO seemed to be in decline as the job of distributing old media -- TV, magazines, radio -- in digital platforms reverted to the heads of those business themselves."


Read the article here:  Old Media Decides Digital Still Needs a 'Chief'