Tuesday, August 10, 2010

Addressing Weakness in Essays!

Hello everyone... I have returned!  As I continue studying for the GMAT, my friend Brett Nowak has so kindly provided me with some more content for my blog.  If you don't remember Brett, he was the guest blogger on my 5000th Visitor post.  He owns Ivy App Success and has some great advice as to how one should address weakness in essays.

How to Address Weakness 
The Art of Bridging 
- Brett Nowak, www.IvyAppSuccess.com

There are two effective ways to address weaknesses in the MBA application.

1.) Don’t Include the Weakness

An often overlooked option for weaknesses is to not include them at all. This is highly recommended if the weakness was not addressed with positive actions.

For example, one of my clients had a lackluster academic performance throughout college. Although this was a weakness, she had taken little steps to improve her GPA. She had, however, excellent examples of leadership at work. Instead of explaining her poor GPA, we wrote the optional essay about additional leadership examples at work. By focusing on her strengths, she got accepted into her top choice.

2.) State the Weakness and Bridge to Strengths

If you overcame a weakness, fixed a wrong, or proved that it won’t happen again, weaknesses can actually becomes strengths. To do this effectively, you must make the reader focus on the positives. This is done by stating the weakness as an unapologetic fact then moving on to the positives.

For example, one of my clients had plagiarized a paragraph in his last college paper. He had, however, admitted to his error and learned from his mistake. Instead of writing the essay about why he plagiarized, we addressed the issue in a way that stressed his strengths. Here is an example of what he wrote:

“In the last semester of college, I plagiarized a paragraph in a paper that resulted in a one semester off punish before graduating [unapologetic statement of the weakness]. The school’s response was forgiving because I admitted to the mistake and had such a strong academic record to this point [bridged to positive]. From this experience, I have learned that the best way to overcome a problem is to be honest and forthright [transition to positives]”. (The rest of the essay included the stories of how he addressed the issue properly.)

With this bridging technique, the essay, which was supposed to be about plagiarizing, was filled with stories of honesty, integrity and growth.

Remember that the application process is about selling and marketing. It is not a confession, diary, or journal. Weaknesses should be address with the end goal in mind: to win the application game.

Ivy App Success

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