B-School Email Overload - Did anyone notice that the B-schools sent out a ton of emails yesterday? I think I received 8 different emails from schools. I was like "Whoa horsey what's going on today?" I think we're officially in the swing of things!
NYU Stern Event - Is anyone attending "HEC/NYU Stern Luxury & Retail Event: A Celebration of Fashion Week"? I received a memo about this event on September 16th. ::sigh:: I'm excited to attend but it requires some work. Here's the link for those interested.
To apply I need to send the following:
- Resume
- Summary of why I would like to attend the event
- Date of Birth
- Program of Interest
Essays - So I know that last week I was feeling really down about my essays. I received another email with some feedback and it completely turned my perspective around. I know which direction I need to take my essays in now. ALL of my essays to be exact. One essay I'm going to totally nix so I can take it a different route. It'll work out for the best. I actually have to write a debrief about my experience up until this point with my consultant. Actually let me send an email right now giving a deadline for the debrief... (hold please)...ok I'm back!
GMAT Prep - So I can honestly say that 13 of the last 14 days I have studied! I'm going through the OG yet again doing sets of 37. I'm proud to say that when I do these sets I may get 2 wrong of questions that I should not have gotten incorrect, and I may mark 4/5 with question marks as those that I just don't know how to conquer because I don't see them often enough. I'm slowly beginning to see that the OG does not provide enough problems for those wishing to score 700+ but that's ok because if I'm still unable to get everything right, then I don't need anything harder at the moment.
Now you may be asking yourself... well... if you're getting things wrong, why are you feeling good? Well... I'm feeling more confident about what I do know. Also there are types of questions I didn't have a clue how to solve months ago that I now consider easy because I see them frequently.
Some days I do Quant and Verbal... and other days I do one or the other, but if I do Quant one day I make sure that I definitely do Verbal the next day in some regard. Charles told me that I must either do Verbal everyday or every other day because it's a marathon, not a sprint.
GMAT Exam - A lot of people keep asking me when my GMAT date is... well.. it's...on... Not Telling! No really... I won't be telling anyone except for my tutor, Charles, this time around. The last time I had too many congratulations coming at me that it was distracting and I got caught up in everything. So this time around to prevent that from happening, I will simply post my score the day that I take it. Sorry folks, I'm all for disclosure, but there's too much riding on this one! <3 ya though.. haha
Meeting at Work Today - So people have asked me "What do you do?" Well... my title is Search Engine Marketing Analyst for Bloomingdales.com, but I also do display media, mobile, and SEO. So what is a Search Engine Marketing Analyst? Well let's break it down.. Search Engine (Google, Yahoo, Bing).. Marketing (Sell our products on Bloomingdales.com)... Analyst.. I analyze and optimize performance.
So anyway today we had a Paid Search meeting where they brought our team into the Marketing Council weekly meeting. Basically the conversations revolved around how to attribute online media budgets and conversion to in-store lift in sales, WHICH THERE IS A RELATIONSHIP! People keep talking about a shift in budgets from traditional media to digital media. This is most definitely true, but where the industry is going now is that we are beginning to be able to attribute clicks and impressions online, to in-store sales! So yeah if you go to Google, and click on a paid search advertisement... we can track that back to see if you actually purchased something in one of our stores! - the caveat is that we have to already have your email address.
So why is this the topic of conversation? Well... let's extrapolate this to a larger company. Let's take a Proctor & Gamble for instance. We all know that these companies have large marketing budgets - mainly traditional media. Imagine if now we can tell if someone clicks on say a banner ad online... and then buys the product online or in a store. How valuable would that be? Well pretty valuable.
Now here is where I come in... a lot of people in say brand management roles or CMO positions do not understand the influence that digital media has on the larger organization as a whole... I need to be in a position where I can bring my background into the conversations.
Now I'm just tired of typing about this... so I'm going to end it now hahaha... I'm going to watch American Greed. LOVE THIS SHOW. This one is about Bernie Madoff
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